Gambling on Football Online

 

Football Betting in the Online Era

 

Go to any football game or browse the latest headlines and you will see the logo of a famous betting brand. Since state-based sports betting in America has increased, football teams have partnered with the industry’s biggest players, opening up a wealth of new ideas, innovations, and opportunities.

A sharp increase in money wagered on football is the obvious result of the sport’s ties with online betting. Official data shows that a record 45 million Americans wagered money during the 2021 NFL season. That level of interest meant bookmakers processed more than $12 billion worth of football bets in 2021. This figure supports the idea that Americans not only love football but sports betting.

Online Football Entertainment Hubs

It’s a sign that pairing football and betting has been a commercial success. This has opened up even more ideas, innovations, and opportunities for fans to get more from football than ever before. For example, hardcore football fans can now access vast databases of stats via the leading online sports betting sites. From results and touchdowns scored to rushing yards and pass percentages, sportsbooks are hives of useful information.

Put simply, the synergy between football and betting has created a whole new industry. It’s also brought famous sports brands from other industries into the fold. Take, for example, Sports Illustrated (SI). As noted in a SI review originally published here, the company was purchased by Authentic Brands Group (ABG) in 2018 and that facilitated its move into sports betting. From that initial move into the gambling industry, SI launched its first online casino in February 2023.

There are betting odds, of course. Team odds can also be useful performance markers. They can tell you how experts see a match-up and, in turn, which team is getting more attention from the masses. Online betting platforms are also sources of entertainment. Sportsbooks offer game previews and reviews, as well as betting tips. Sports live streaming that allows you to watch live sports events via your computer or mobile is also becoming increasingly popular, with a market that is predicted to reach $87,338 million by 2028.

Football is a Safe Bet

Alongside the usual mix of casino games are crossover promotions. It even offers a selection of exclusive SI-branded games, including Sports Illustrated Arcade and live roulette. What we’ve got here is something outside SI’s normal media content thanks to the synergy between football and betting.

The point here is that new relationships can create new opportunities. These new opportunities have the potential to engage new audiences and the betting products from SI are a great example of this. For football, this means the odds of it remaining America’s top sport are high. Current fans have more content to consume than ever before, while news fans have ways to experience what the game has to offer. That’s a touchdown for football in every way.